CD: Dario Campos | ACD/CW: Miguel Moreno | AD + Design: Hector Rivas & Myself
Brief
Start a new holiday tradition by tapping into Goya® products' tropical roots.
Start a new holiday tradition by tapping into Goya® products' tropical roots.
Insight
We identified a consumer tribe, "The Joy Creators", who are especially motivated by creating joy, sparking enthusiasm, and fostering a contagious good vibe around all occasions-including the holidays.
We identified a consumer tribe, "The Joy Creators", who are especially motivated by creating joy, sparking enthusiasm, and fostering a contagious good vibe around all occasions-including the holidays.
Idea
It's time to share! With GOYA® made Coquito, let's multiply the joy during the holidays. The Holidays are full of festive familiarity and GOYA® made Coquito brings the authentic Latino vibe to the events. Therefore, we signed the campaign with "Share the Joy."
It's time to share! With GOYA® made Coquito, let's multiply the joy during the holidays. The Holidays are full of festive familiarity and GOYA® made Coquito brings the authentic Latino vibe to the events. Therefore, we signed the campaign with "Share the Joy."
:30s GM Spot
Social Media and Radio extentsions
Impeccable CGI craft from our production company La Posta
