CD: Dario Campos | ACD/CW: Miguel Moreno | AD + Design: Hector Rivas & Myself
Problem
Studies show that heart disease remains the number one cause of death in the United States.
Studies show that heart disease remains the number one cause of death in the United States.
Idea
According to new studies from the American Heart Association, researchers found that dog owners live longer, and fare better compared with those who DON'T have a canine companionship. That's why, Dallas Pets Alive created an ad campaign where adoptable dogs can help become a natural treatment for those with heart problems.
According to new studies from the American Heart Association, researchers found that dog owners live longer, and fare better compared with those who DON'T have a canine companionship. That's why, Dallas Pets Alive created an ad campaign where adoptable dogs can help become a natural treatment for those with heart problems.
Solution
In February, during American Heart Month, we launched PRESCRIPTION DOGS, a new campaign in partnership with local doctors that helped us spread our message by prescribing our adorable and adoptable dogs to their patients with heart problems.
