CW: Ashleigh Garmon | AD: Jason Ham & Maria Garza | Photographer: Kate Ince
Brief
Concept and execute a photo shoot that communicates Pocky's overall sentiment trends, learnings from previous evergreen campaigns, and seasonal content.
Also, create December and January social content.
December Social - New Assets
![](https://cdn.myportfolio.com/6f525c5c-cc97-48db-a6c2-4e5187978183/4f47e63f-c22c-4664-8535-b01c63c820d2_rw_1200.png?h=5ac7f0b688b212ad58d5c05780742d5c)
![](https://cdn.myportfolio.com/6f525c5c-cc97-48db-a6c2-4e5187978183/a2c5ec8d-c512-407f-80ac-85970545c2a6_rw_1200.png?h=b00401aaa62497d570ad6ed145a4c9a6)
![](https://cdn.myportfolio.com/6f525c5c-cc97-48db-a6c2-4e5187978183/589b0e0f-9fc5-495b-97c7-eecf166f929c_rw_1200.png?h=3dfc24fc64ff5ebb4464430ff7f1b2ce)
![](https://cdn.myportfolio.com/6f525c5c-cc97-48db-a6c2-4e5187978183/cee98870-4a75-43c5-b56e-875f48e5fc60_rw_1200.png?h=ca07a4c6fc2f8f42a1d86d1067489149)
December Social - Influencer Assets
![](https://cdn.myportfolio.com/6f525c5c-cc97-48db-a6c2-4e5187978183/101716bf-fc20-4774-83ae-0bf334b51ca3_rw_1200.gif?h=33852abd6d41517002f4ae2f263dd205)
![](https://cdn.myportfolio.com/6f525c5c-cc97-48db-a6c2-4e5187978183/ae323ec9-c661-4070-b082-ea4dee1152ab_rw_1200.gif?h=1492db6cda8fb11d75ecf6176fa2c7c4)
December/January Pocky Bakes Challenge
![](https://cdn.myportfolio.com/6f525c5c-cc97-48db-a6c2-4e5187978183/98e90275-e28d-43ae-9e52-2d9875fc33d9_rw_1200.png?h=2a715c082abc2e48bff19e176721d4cb)
![](https://cdn.myportfolio.com/6f525c5c-cc97-48db-a6c2-4e5187978183/62ed42d3-0704-4ec0-85c6-a94935aad190_rw_1200.gif?h=06d8fdc11b5c26e506c7d8c5590ea008)
January Social - Influencer Assets
![](https://cdn.myportfolio.com/6f525c5c-cc97-48db-a6c2-4e5187978183/78636914-6fba-4241-8945-b56389cac63b_rw_1200.gif?h=e1efb412bba8091c910ee151083fd3e2)
![](https://cdn.myportfolio.com/6f525c5c-cc97-48db-a6c2-4e5187978183/efc97fd6-0733-42a8-a4cb-a2bb1407a280_rw_1200.gif?h=e9fc74719f069e75cda9d9e9a73357c2)
January Social - New Assets
![](https://cdn.myportfolio.com/6f525c5c-cc97-48db-a6c2-4e5187978183/530a74ca-02de-4979-93eb-a3b2d2a3d825_rw_1200.png?h=05e80a24b2e368e409459da8e95a8778)
![](https://cdn.myportfolio.com/6f525c5c-cc97-48db-a6c2-4e5187978183/5cb33899-cd3c-4a41-a8b8-66f507f39c0c_rw_1200.png?h=82c9b495dd0954b887ec923373505863)
![](https://cdn.myportfolio.com/6f525c5c-cc97-48db-a6c2-4e5187978183/2e346b1f-c64b-447e-b95c-59ef70eb9f1b_rw_1200.png?h=0c9b201622d448c4e3b89f930a3eda86)